Social Listening: AirBnB
I chose to dive deeper into the company, AirBnB. AirBnB is a home rental service that allows people to both rent out either a private room, or entire place to people looking to stay in something different than a hotel. They also now have experiences that include both local experiences and online experiences for travelers to participate in. I chose this company because in high school I had the opportunity to tour the headquarters in San Francisco. The environment was so fun and engaging and helped me decide my major. Therefore, I wanted to see how their company was viewed by others outside of the internal headquarters. It is a pretty popular resource so I figured it would get good reviews and comments. It also allows people to make money in a different and irregular way. I would argue that AirBnB’s unique value proposition begins with giving people an opportunity to stay in a place that offers more of a unique and local experience. Staying in a house of someone that lives their ver
